FOCAL PARTNERS

AN EXCEPTIONAL PARTNERSHIP

Since 2015, Focal and Peugeot have been working together to redefine the in-car hi-fi listening experience, offering unrivalled performance in line with Focal sound quality. The common desire of the two French companies is to offer a unique experience by combining the pleasure of music with that of driving.

RETHINKING EMOTIONS ON BOARD

French manufacturing, high technology and innovation unite Peugeot and Focal, who wish to offer intense sensations, an enhanced experience and unique emotions with a high-end hi-fi system.

FOCAL® PREMIUM HI-FI SYSTEM

To design the Focal® Premium hi-fi system, the Focal and Peugeot teams worked closely together, combining aesthetic integration with optimum acoustics. Vehicle interiors and loudspeakers were designed to complement each other perfectly. All the creations benefit from a special development linked to the hi-fi option.

THE ALLIANCE OF CONCEPT CARS

It all began at the end of 2014. Focal becomes the new Premium Hi-fi partner of the PSA Group. The first original collaboration, the following year, was the Foodtruck “Le Bistrot du Lion”, sounded by Focal. This was quickly followed in 2016 by the Peugeot Fractal® concept car, featuring a bespoke 9.2.1 sound system that puts sound at the center of automotive pleasure. And finally the Traveller i-Lab®, the VIP shuttle equipped with 17 loudspeakers and three Focal amplifiers for unrivalled acoustic immersion.

In February 2017, in Barcelona, the carmaker presents the Peugeot Instinct Concept®, sounded by Focal, which prefigures the coming revolution in the automotive world: the autonomous car.

A TURNING POINT TOWARDS THE PRODUCTION VEHICLE

With more than 25 years’ experience in Car Audio, with automotive audio kits and solutions designed to replace original equipment, Focal has entered the world of “OEM” (Original Equipment Manufacturer). After the after-market comes the era of “original equipment”.

After several collaborations on innovative concept cars featuring customized high-fidelity systems, the partnership between Focal and Peugeot is evolving. 2016 heralds a major turning point: the two brands are combining their expertise on production vehicles.

The Focal Premium Hi-Fi system is now integrated in many of the automaker’s vehicles: the Peugeot 3008 and 5008 SUVs – 4008 for China – the Peugeot E-3008 electric SUV and the Peugeot 508, 308 and 408 fastbacks.

AN EXCEPTIONAL PARTNERSHIP

Six years after DS E-Tense, Focal and DS Automobiles are back together with DS E-Tense Performance.

Inspired by Formula E motorsports, this 100% electric concept car features an Utopia hi-fi system. Bold and creative, the two French brands have gone one step further by producing Scala Utopia Evo loudspeakers in the DS E-Tense Performance colors.

A PHENOMENAL CONCEPT CAR

Inspired by motorsport, DS E-Tense Performance is based on a dual 600 kW (815 hp) electric motor, four-wheel drive and a carbon fiber body. This electric prototype is the first French car to exceed 800 hp. The frame, motorization and battery all feature innovative solutions. On board, passengers travel to the sound of a Focal Utopia hi-fi system, the quintessence of Focal products. Nine loudspeakers throughout the cabin deliver an immersive musical experience. The on-board soundstage promises sensational listening, on a par with the driving sensations offered by DS E-Tense Performance.

SCALA UTOPIA EVO SCARAB EFFECT

With its hologram grille and flowing lines, the silhouette of DS E-Tense Performance is highly aerodynamic. The trim features an interferential beetle-effect tint. Depending on external conditions and viewing angle, the perception of the color changes, providing a striking contrast with the gloss black surfaces.

As a tribute to these colors, and to further enhance the listening experience, Focal and DS Automobiles have designed a special edition of the Scala Utopia Evo loudspeaker in the same colors. A completely new finish for a high-fidelity loudspeaker, successfully blending boldness, character and sportiness.

AN EXCEPTIONAL PARTNERSHIP

As the first premium manufacturer to take part in Formula E, in 2020 DS Automobiles became the multi-energy brand with the lowest CO2 emissions in Europe. Focal innovates and expands its Motorities Collection of benchmark audio products every year.

With DS E-Tense Performance, the perfect match between Focal and DS Automobiles is revealed once again. The two companies continue to push back the boundaries of automotive performance and in-car sound. Creative finesse, unique French know-how and a spirit of innovation characterize their partnership, which began in 2015.

When automotive performance and exceptional on-board sound become one.

On November 5, 2012, Groupe Renault® announced the return of Alpine®, the famous sports car brand created by Jean Rédélé, steeped in the history of French motor racing.

The rebirth of the famous “Berlinette” was soon announced, in full respect of Alpine’s historic DNA: ingenious frugality, performance and agility. A DNA 100% compatible with the Focal brand!

On March 8, 2013, Alpine announced its return to competition, opting for endurance racing in the LMP2 category, thanks to a partnership with the French Signatech team.

In June 2015, Focal naturally joined forces with the Alpine® brand. Performance, a taste for technology and competition led the two brands to take to the road together.

This collaboration began at the 24 H du Mans, considered one of the world’s greatest motor races. The values of competition, technology, motoring pleasure and tradition link our 2 brands for the duration of this legendary race. The branding of the N°36 car and the presence of Focal products in the VIP reception area of the Signatech-Alpine team enable Focal to be associated with this major international event.

At the 2016 edition of the 24 H du Mans, the brand-new Sopra, in a blue finish dedicated to Alpine, was presented, as well as a Maetro Utopia alongside the Alpine Vision. Spirit Professional headphones were also available for listening, connected to the communication radio between the pits and the drivers!

These are now equipped with Focal headphones by Alpine. During a visit to the Focal company in July 2016, they were able to appreciate the Focal sound signature in our product universes: Car Audio, Home Audio, our professional division and our headphones.

WINNING RETURN

With its double European Endurance Champion title in 2013 and 2014, Alpine set out in 2015 to conquer the world! For the 2015-2016 season, still associated with the Signatech stable, Alpine turned to new challenges. It took part in 8 World Endurance Championship events across the globe. Its team of drivers continued the momentum, with the #36 Focal-stickered Alpine A460 racer, with a class win at the 2016 24 H du Mans.

Focal, a company renowned for its expertise in acoustics, and Rimac Automobili, a Croatian manufacturer specialising in electric cars, are teaming up to create the ultimate sound and sensory experiences for high-performance hypercars.

UNITED IN EXCELLENCE

Focal, a company renowned for its expertise in acoustics, and Rimac Automobili, a Croatian manufacturer specialising in electric cars, are teaming up to create the ultimate sound and sensory experiences for high-performance hypercars. The two brands are combining their unique skills to create perfect synergies between mechanical excellence and incomparable sound quality.

REDEFINING IN-CAR LISTENING

Focal has crafted a sophisticated sound system for electric vehicles. In 2023, the company’s engineers selected a customised Utopia M system for the Rimac Nevera – a revolutionary electric hypercar that has broken speed records. This extraordinary system is a testament to Focal expertise and its commitment to providing the best audio experience possible for the most prestigious vehicles.

For the first time, Focal and Opel have partnered on the OPEL GRANDLAND. This next-generation electric vehicle offers an optional premium Focal hi-fi system, which includes 10 speakers and exclusive technologies. This collaboration reflects both brands’ shared commitment to excellence in enhancing the driving and listening experience.

IMMERSIVE AUDIO EXPERIENCE ON THE ROAD

The new generation OPEL GRANDLAND features a blend of elegant, sleek, and dynamic exterior design, paired with a spacious, versatile, and highly comfortable interior. This feeling of well-being is further enhanced by an innovative lighting system, ergonomic seating, smart storage solutions, and high-quality audio.

In terms of performance, the vehicle is built on the STLA Medium electric platform, which includes a flat battery and various alternative propulsion modes, along with a wide range of driver assistance systems. The Focal hi-fi system provides top-tier audio performance, delivering an immersive sound experience that is rich in emotions and sensations. This combination elevates the pleasure of driving.